About Us

Nirvana – Best Men’s Ethnic Wear Shop

Welcome to Nirvana – the Best Men’s Ethnic Wear Shop in Chennai, where tradition meets elegance, and every outfit tells a story.

Founded in 2019 by Jayanthi Gulecha as a proud extension of her family legacy, Nirvana was born from a passion to redefine Indian men’s fashion. Nestled in the culturally vibrant neighbourhood of Triplicane, Nirvana has quickly earned its name as the best men’s ethnic wear shop in Chennai by offering a unique blend of timeless tradition and modern style.

As the best men’s ethnic wear shop in Chennai, we don’t just offer clothes we craft memories. From wedding sherwanis to festive kurta sets, every piece is made to elevate your presence at life’s most special events. Whether you’re a groom seeking regal flair or a guest aiming for cultural elegance, Nirvana stands as the best men’s ethnic wear shop in Chennai to serve your fashion needs with precision, passion, and perfection.

Our Story

The idea behind Nirvana began with a vision to transform how men experience traditional wear. With years of cultural craftsmanship passed down through generations, Jayanthi Gulecha launched Nirvana to bridge the gap between heritage and contemporary fashion. Since then, Nirvana has grown into the best men’s ethnic wear shop in Chennai, offering exclusive pieces for men who value detail, fit, and cultural identity.

What started as a dream soon became a destination for those who seek style with substance. From our humble beginnings in 2019, Nirvana has become a trusted name and the go-to best men’s ethnic wear shop in Chennai, known for elegant designs, exceptional customer service, and affordable luxury.

Every piece at Nirvana is either hand-picked or custom-tailored to reflect the diverse tastes of Indian men from bold and fashion-forward to royal and refined. Our in-store stylists help you put together complete looks, making us the best men’s ethnic wear shop in Chennai for a reason.

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Our Signature Collections:

  • Sherwanis for Groom – Opulent, regal, and handcrafted for your wedding day

  • Indo-Western Outfits – Fusion wear with a modern silhouette and intricate detailing

  • Royal Bandhgalas – Structured, classy jackets perfect for weddings and receptions

  • Designer Suits & Tuxedos – Western classics with subtle ethnic artistry

  • Kurta Pajama Sets – Stylish and breathable ensembles for daily rituals and festivals

  • Kurta with Nehru Jackets – A perfect pick for poojas, parties, and special dinners

  • Wedding Outfits for Men – From engagement to reception, we dress you for every moment

  • Accessories for Men – Mojris, Safas, Stoles, Brooches, Pocket Squares & more.

Meet Our Founder

Pradeep Gulecha

Founder & CEO
Born on January 23, 1984, Pradeep grew up with a deep love for tradition and a natural eye for style. But whenever he went shopping for men’s ethnic wear in Chennai, he noticed the same problem limited choices, outdated designs, and nothing that truly reflected the personality of the modern man.

That gap soon became his calling. With a dream to change the way men dress for weddings, festivals, and special occasions, he began his journey. After years of observing trends and understanding what customers really wanted, the idea for Nirvana came to life. On January 26, 2019, the doors officially opened in Chennai.

Nirvana was never meant to be just a store it was built as a place where timeless tradition meets modern style. What began as a small passion project quickly grew into one of the best men’s ethnic wear shops in Chennai, trusted by grooms, guests, and style-conscious men who want to stand out. Today, Nirvana has become more than just a name.

I have recently purchased Jothpuri fabric for my engagement here. I am fully satisfied with the customer service and the quality of the material. The shop owner was very patient with the requirements and gave the best price. The delivery was on time as promised and price was very nominal when compared to other shops with same quality. I would definitely recommend anyone to purchase ethnic wear here.
-Bhujith Kumar

Great experience! They will work to customize and make everything you need for men’s wear. They made the groom and groomsmen outfits for our wedding. The quality is fantastic and the customer service is the best. Thank you for all your help!!

-Preethi Krishnan

One of the best shops I’ve ever visited. I shopped almost all my clothes for my wedding from here and the owner is such an amazing gentleman. The collection and the way of attending the customer by the owner himself a felt like family member taking care of your needs and your likes in the shop.
1000% I recommend to shop at this place !!

-Tushaar Jain

Store is very good. A great collection of ethnic wears for men. Indo-westerns are good and rates are reasonable.
Staff is very co-operative and behave well with customers.

-Hitesh Babu

Get In Touch!

Discover why we’re known as the best men’s ethnic wear shop in Chennai. Walk into Nirvana, and let us help you find the perfect outfit that reflects your heritage, personality, and pride. We invite you to experience our collections in-store, where culture and fashion come alive.

Call Us

+91-8778835902

Email Us

nirvanamensethnic@gmail.com